Revival Tune-Ups No. 15 : Jeff Kleinsmith / Creative Director Sub Pop

If you’ve ever been to the Pacific Northwest, you understand how grey skies can get you feeling. Your thoughts turn inward. You wear a lot of layers of black. Your skin goes pale. We’re not specifically saying this week’s Revival Tune-Ups contributor is prone to dressing up like Robert Smith and moping around the house wearing heavy eyeliner, but this playlist certainly wouldn’t be out of place on ol’ Uncle Bob’s stereo.

Jeff Kleinsmith hails from Seattle, the birthplace of grunge, Starbucks, Nirvana, losers, and rain. It is literally the place where rain was invented. Lotta people don’t know that. Jeff also happens to be the art director at Sub Pop Records; one might assume grunge is all he listens to, and thus what would fill his playlist. But you know what they say about assuming.

Jeff is a world-class designer and has influenced innumerable artists over the last three decades. His work is brilliant, and each phase of his evolution provides a new view into his creative genius. Look him up. If you own anything released by Sub Pop, he’s had his hands on it. Jeff has literally worked with many, many of your favorite bands. Assuming you have good taste. Which, obviously.

It’s cold most places now — even Texas! — and nothing warms your heart like some good ol’ doom-laden goth. So put this list of gloomy, ethereal bangers on and cozy up to a morning cuppa. Or some red wine. Maybe absinthe?

Check out a bunch of stuff Jeff has done and  Sub Pop, to see mostly his dogs follow him on Instagram @jeffkleinsmith.

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