The ICON Thriftmaster: ICON Shop Tour - Part 4

Our ICON journey concludes (the tour part anyway) with Alan and Jonathan Ward making their way through the Thriftmaster leg of the ICON workshop before settling into one last discussion about the nuances of branding and the finer details of building bespoke vehicles.

ICON's Thriftmaster builds exemplify timelessness, melding classic Americana and technology perfectly. The Thriftmaster from ICON is in a league of its own due to the immediately recognizable silhouettes and familiar but one-off branding details, taking hints from era-correct design ques topped off with an ICON touch. As always, ICON delivers beyond what's expected and takes the farm truck of the past well into the future.

Part 3 of our ICON tour here
Check out all of our Dailies here

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